Which of the Following Statements About Nonprice Competition Is Most

question 163

Multiple Choice

Which of the following statements about nonprice competition is most accurate?

• A) While still important, nonprice competition is becoming less critical as a result of the Internet.
• B) Marketers often rely on nonprice differences in their competitive strategy to enhance a relatively homogeneous product.
• C) Nonprice competition is much more important to large firms than it is to small firms.
• D) As microeconomic theory suggests, firms have found that nonprice competition plays a secondary role that supplements the more important competition based on price.