Ariel Owns a Company That Markets High-Quality Office Supplies to Businesses

question 305

Multiple Choice

Ariel owns a company that markets high-quality office supplies to businesses. She faces stiff competition from larger firms like Staples. Which of the following competitive strategies would probably work best for Ariel?

• A) Keep costs as low as possible by offering a no-frills approach with little or no extra services.
• B) Develop a skimming pricing strategy.
• C) Utilize a high-low approach to pricing with a higher break-even point.
• D) Focus on nonprice competition by offering better service with customers and work on building good customer relationships.

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Definitions:

Facilitated Transport

Passive transfer of a substance into or out of a cell along a concentration gradient by a process that requires a protein carrier.

Carrier Proteins

Proteins that facilitate the transport of specific substances across a cell membrane by changing shape.

Glucose Carrier

Proteins that facilitate the transport of glucose across cell membranes, via mechanisms such as facilitated diffusion.

Urea

A nitrogenous waste product formed in the liver, important in the metabolic breakdown of proteins and excreted in urine.