Restaurants, Like Other Businesses, Often Find That the Best Way

question 99

Multiple Choice

Restaurants, like other businesses, often find that the best way to succeed in the market is to

• A) listen to customers and adapt products to their needs.
• B) create a product for which they could charge an exceptionally high price.
• C) create a winning combination of advertising and personal selling for all of the stores in the chain.
• D) open more stores in a single year than other food-service operators.

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Definitions:

Systematic Desensitization

A behavior therapy used to gradually reduce phobia or anxiety through controlled exposure to the feared object or situation.

Harmless Stimulus

A stimulus that does not cause pain or damage and is not threatening.

Token Economy

A behavior modification system that uses tokens as reinforcement for desired behaviors, which can be exchanged for various rewards.

Drug Therapy

The treatment of disease or symptoms by administering medication that has been clinically proven to have beneficial effects.