Examlex
________ is an important part of the total product offer for a product.
Ingroup Bias
A tendency to favor one's own group over other groups.
Ingroup
A social group to which a person psychologically identifies as being a member.
Cohesion
The force or quality of sticking together, often used to describe unity or solidarity within groups.
Social Identity Theory
The theory that people define and evaluate themselves largely in terms of the social groups with which they identify.
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