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The Degree to Which Customers Are Satisfied and Are Committed

question 75

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The degree to which customers are satisfied and are committed to future purchases of a desired brand is called


Definitions:

Semantic Association

The relation or connection between different meanings or understandings of words or concepts.

Insult

An offensive remark or action aimed at someone, often intended to hurt the person's feelings or dignity.

Semantic Memory

The memory of knowledge concerning the use of language and the rules for the solution of problems or acquisition of concepts.

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