CA Technologies,a Firm Providing Software and Services to Information Technology

question 44

Multiple Choice

CA Technologies,a firm providing software and services to information technology departments,maintains a corporate blog.How can this blog help CA Technologies with B2B marketing?

• A) as a place to post responses to RFPs
• B) by building brand awareness among potential customers
• C) by simplifying vendor performance assessment
• D) by streamlining purchasing and distribution
• E) by matching buyers' requests and sellers' offers

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Definitions:

Special Order

A one-time order or contract that is outside of a company’s normal production or service offerings, often requiring special terms.

Variable Cost

Costs that vary directly with the level of production or volume of output.

Fixed Manufacturing Overhead

Costs associated with manufacturing that do not vary with the level of production, such as rent, salaries of permanent staff, and depreciation of factory equipment.

Constrained Resource

A limited resource within a production or project environment that restricts the output or completion time.