To Determine How Attractive a Particular Market Is, Using the BCG

question 134

Multiple Choice

To determine how attractive a particular market is, using the BCG portfolio analysis, __________________ is established as one axis.

• A) competitive intensity
• B) sales dollars
• C) market size
• D) market growth rate
• E) market profit potential

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Definitions:

Actual Output

The real quantity of goods or services produced by a company during a specific period, as opposed to planned or theoretical output.

Labor Efficiency Variance

The variance between the real hours spent working and the anticipated standard hours, times the standard rate of labor.

Actual Direct Labor Rate

The actual amount paid per hour to workers who are directly involved in the production of goods or services.

Labor Rate Variance

The difference between the actual cost of direct labor and the standard cost, indicating how well the company is managing its labor costs.