Using the BCG Portfolio Analysis,a "Dog" Should Be Phased Out

question 7

Multiple Choice

Using the BCG portfolio analysis,a "dog" should be phased out unless

• A) its marketing manager is a champion of the product.
• B) additional resources could increase its relative market share slightly.
• C) it complements or boosts the sales of another product.
• D) the market has a small chance of rebounding.
• E) none of these. Dogs should be phased out.

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