Singapore Airlines Seeks to Differentiate Itself from Competing Airlines, in Part

question 40

Multiple Choice

Singapore Airlines seeks to differentiate itself from competing airlines, in part through innovative design of its airplane seats and in-flight entertainment systems. Through continuous innovation in these areas, Singapore Airlines is pursuing a(n) ________ macro strategy.

• A)customer excellence
• B)global excellence
• C)locational excellence
• D)operational excellence
• E)product excellence

---

Definitions:

Menopause

A natural biological process in women that occurs as they age, marking the end of menstrual cycles and reproductive period, typically around the age of 50.

Concrete Operational

A stage in Piaget's theory of cognitive development where children from about 7 to 12 years old develop logical thinking but still struggle with abstract concepts.

Gender-Role Socialization

The process by which individuals learn the culturally preferred and expected behaviors, norms, and values associated with their assigned gender from a societal perspective.

Operant Conditioning

A learning mechanism where the potency of a behavior is tweaked by means of reward or correction.