Whenever Kim,a Textbook Publisher's Representative,calls on the Business Faculty at General

question 41

Multiple Choice

Whenever Kim,a textbook publisher's representative,calls on the business faculty at General University,her first stop is to chat with Frank,the business department secretary.From Frank,Kim learns which professors have left or are new,and what courses will be taught next semester.Frank also helps Kim to make appointments to see professors to discuss textbook choices.Frank acts as the _____________ in the business department buying center.

• A)buyer
• B)initiator
• C)influencer
• D)user
• E)gatekeeper

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Definitions:

Marginal Revenue

The additional income from selling one more unit of a good; sometimes equals the price of the good.

Marginal Cost

The additional cost incurred from manufacturing or producing one more unit of a specific product or service.

Profit Maximizing

A financial strategy or goal of businesses to achieve the highest possible profit, where marginal revenue equals marginal cost.

Marginal Revenue

The additional revenue a firm gains from selling one more unit of a good or service.