Baby Boomers Represent a Huge Demographic Segment for Travel Marketers

question 8

Multiple Choice

Baby Boomers represent a huge demographic segment for travel marketers. Baby Boomers are also heavily motivated by self-fulfillment, which creates the possibility of ________ segmentation.

• A)geographic
• B)self-concept
• C)psychographic
• D)benefit
• E)behavioral

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Definitions:

Modular Organizations

Organizations structured in such a way that they can be easily reorganized, adapted, or resized by adding or removing modules, or discrete units, without affecting the overall system.

Strategic Control

The process of monitoring and adjusting a company's strategy in response to changing internal and external conditions.

Innovative Unit

A subgroup or department within an organization dedicated to developing new ideas, products, or processes.

Own Culture

The customs, beliefs, arts, institutions, and all other products of human work and thought created by a particular group of people or society.