,And She Decides Her Best Course of Action Is To

question 86

Multiple Choice

,and she decides her best course of action is to:

• A)ignore the Metric as unworkable,since the campaign might pass some of the tests and fail others.
• B)consider the profit potential first then explore the vague tests in the metric.
• C)not worry about the children; their parents are likely to make the buying decision,and they should be able to decide for themselves.
• D)put the campaign on hold while she explores with the staff how they approached the ethical issues.
• E)consult the firm's code of ethics for guidance and leave personal ethical considerations out of the decision making process.

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