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Jenny was feeling frustrated."What's taking them so long to make a decision? It's been weeks since I first met with them,and they all seem interested in the product.I've also jumped through all their paperwork hoops." Jenny is likely selling to a firm in what kind of buying situation?
Barriers
Obstacles or impediments that prevent or hinder progress, such as trade barriers which can restrict the flow of goods between countries.
Control Over Price
The ability of a company or market to influence or set the price of goods and services.
Product Differentiation
The process of distinguishing a product or service from others, to make it more attractive to a particular target market.
Total Market
The entirety of the demand and supply for a particular good or service across all its potential markets.
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