Trusting and Ethical Long-Term Relations with Customers May Take Years

question 23

Multiple Choice

Trusting and ethical long-term relations with customers may take years to develop.A single ethical lapse,or even the appearance of unethical behavior,will most likely:

• A) be ignored by valued customers based on the years it has taken to build the relationship.
• B) cause the relationship to deteriorate,and it may suffer irreparable harm.
• C) likely be forgiven by the customer if the product,price and delivery are still executed well.
• D) be grounds for a successful lawsuit.
• E) demonstrate to the customer that the salesperson is indeed human and an apology will suffice to restore the relationship.

Recognize the role of variables in research (independent, dependent) and how to assess relationships between them.

Understand the concept and importance of informed consent in human research, including its essential elements.

Comprehend the distinctions and applications of different types of validity in research methods and measurement tools.

Analyze the methodology and implications of studying various social behaviors through specific research methods.