The Diffusion of Innovation Curve Proposes That Purchasers Can Be

question 101

True/False

The diffusion of innovation curve proposes that purchasers can be divided into five groups.The first group consists of buyers who want to be the first on the block to have the new product; they are known as early adopters.

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Definitions:

Panasonic

A multinational electronics corporation based in Japan, known for its wide range of electronics and home appliance products.

Strategic Behavior

Actions taken by firms or individuals that consider the expected reactions of other participants and attempt to optimize their own position accordingly.

Excess Capacity

The situation where a firm is producing at a level less than its maximum potential output due to insufficient demand or deliberate strategic choices.

Advertising

The action of promoting products or services through various media channels to inform, persuade, and remind consumers, thereby influencing their purchasing decisions.