Successful First Movers Create a Market or a Product Category

question 77

Multiple Choice

Successful first movers create a market or a product category.They often benefit from being readily recognizable to consumers and

• A) not having to pay advertising expenses.
• B) using prototypes to dominate the market.
• C) not needing to do test marketing.
• D) establishing an early market share lead.
• E) motivating laggards to buy their products.

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Definitions:

Episode of Care

A healthcare term that refers to the series of interactions between a patient and healthcare provider(s) for the management of a specific medical event or condition.

Agreed Process

pertains to a procedure or method that has been accepted and validated by all parties involved, often through consensus or negotiation.

Healthcare Economics

The study of how healthcare resources are allocated, including the structures and behaviors that influence healthcare delivery and consumption.

Supply and Demand

An economic model that determines the price of anything in a market, based on the availability of supply and the desire of buyers.