When McDonalds Comes Up with a New Drink or Sandwich

question 61

Multiple Choice

When McDonalds comes up with a new drink or sandwich for its fast food stores,they often market it in a dozen or so of their outlets.When they do this,they are engaged in:

• A) pretesting.
• B) product launch.
• C) test marketing.
• D) product development.
• E) concept testing.

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