One Key Feature of the Value of a Brand Is

question 47

Multiple Choice

One key feature of the value of a brand is that:

• A) it often protects the firm from competition and price competition.
• B) it no longer needs to be supported by advertising and promotion.
• C) if it becomes a generic name,the brand is worth even more.
• D) it cannot be successfully imitated by a retailer's own brand.
• E) competitors will frequently abandon a sector altogether rather than compete.

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Definitions:

Unwise Purchases

Decisions to buy goods or services that reflect poor judgment or impracticality, often leading to regret.

Unfair Trade Practices

Business activities deemed unethical or deceptive, often regulated by laws to protect consumers from fraud and exploitation.

Unsafe Products

Items or products that pose potential risks to consumers' health, safety, or well-being due to their design, manufacture, or lack of adequate warnings.

Food Labels

Informative labels on food packaging indicating the product's ingredients, nutritional information, and other relevant data as required by law.