Innovators Are a Critical Group of New Product Adopters Because

question 102

Multiple Choice

Innovators are a critical group of new product adopters because they

• A) are the major source of innovation.
• B) act as reverse engineering consultants.
• C) help with test marketing.
• D) help the product gain market acceptance.
• E) extend the product life cycle.

Understand the demographic composition of the U.S. population and its implications for businesses.

Recognize the impact of technology, market deregulation, and globalization on global business.

Define intellectual capital and recognize its value in the knowledge-based economy.

Identify the characteristics of a knowledge worker.

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Definitions:

List Price

The advertised or published price of a product before any discounts or allowances are taken into account.

Inventory

Inventory refers to the total amount of goods and materials held by a business for the purpose of resale or production.

Slope-intercept Form

An equation of a straight line in the format y = mx + b, where m is the slope and b is the y-intercept.

Slope

The measure of the steepness of a line on a graph, defined as the ratio of the vertical change to the horizontal change between two points on the line.