Technology Can Provide Innovative Solutions to Consumer Products,but They Often

question 28

Multiple Choice

Technology can provide innovative solutions to consumer products,but they often mean increased costs.For example,airlines could use radio frequency identification (RFID) to track luggage,which would lead to fewer lost luggage problems and more satisfied customers.The airlines that adopt this kind of innovation could:

• A)gain a sustainable competitive advantage.
• B)force other airlines to increase their fares while reducing their own.
• C)avoid other attempts at modernizing their fleets.
• D)become preferred airlines under the International Air Transport Association.
• E)None of these.

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