Marketing Researchers Have Access to a Great Deal of Information

question 81

Essay

Marketing researchers have access to a great deal of information about consumers.What kinds of pressure might be brought to bear on a marketing researcher that might cause ethical dilemmas?

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Definitions:

Injunctive Norms

Social norms that depict what behaviors are typically approved or disapproved by a society or group.

Conformity

The act of adjusting one's behavior or attitudes to align with the norms or standards of the group or society.

Group Size

Refers to the number of individuals forming a cohesive social unit or team.

Test Subject

An individual or entity being experimented on or observed in a study to gain insights or gather data.