Franco Uses a Database Software System to Remind Him When

question 110

Multiple Choice

Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products.With this reminder system,Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of

• A) C2C marketing.
• B) customer relationship management.
• C) a transactional marketing orientation.
• D) supply chain management.
• E) typical production era marketing practices.