Gross Rating Points (GRP)measure How Often the Audience Is Exposed

question 109

True/False

Gross rating points (GRP)measure how often the audience is exposed to a communication within a specified period of time.

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Definitions:

Fetal Alcohol

Pertains to Fetal Alcohol Syndrome, a condition caused by alcohol exposure during pregnancy that can result in growth defects and neurological disorders.

Cognitive Impairments

Difficulties or limitations in mental functions such as thinking, memory, attention, and learning abilities.

Facial Deformities

Physical anomalies or irregularities present in the face, often present from birth or developed later, which can affect appearance and sometimes function.

National Exams

Standardized tests administered by a government or authoritative body that students must take at certain stages of their education, typically to measure aptitude or achievement.