Which Statement Best Describes Personal Selling

question 126

Multiple Choice

Which statement best describes personal selling?

• A)It involves a larger audience than advertising.
• B)It is primarily indirect communication.
• C)It is primarily informational communication, not persuasive communication.
• D)It is the two-way flow of communication between a buyer and a seller.
• E)It involves encoding while advertising involves only decoding.

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Definitions:

Minimum Wage

The lowest legal hourly pay for workers, set by government regulation.

Scientific Management

An early management theory that emphasizes the use of scientific methods to determine the most efficient ways to work, enhance productivity, and reduce waste.

Frederick Taylor

An engineer who is considered the father of scientific management, emphasizing efficiency, systematic management, and task specialization.

Scientific Management

A management theory developed by F.W. Taylor that emphasizes efficiency and productivity through the measurement, and analysis of workflow.