Sally Could Recall the Brand of Toothpaste She Used Only

question 91

Multiple Choice

Sally could recall the brand of toothpaste she used only when a marketing researcher mentioned the brand.This is known as

• A) aided recall.
• B) unaided recall.
• C) top-of-mind awareness.
• D) brand preference.
• E) brand indifference.

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Definitions:

Integrity

The quality of being honest and having strong moral principles.

Equal Treatment

The principle of giving the same access, opportunities, and considerations to all individuals regardless of their backgrounds or personal characteristics.

Ethical Environment

The moral principles and values that characterize the culture of an organization, influencing decisions, behaviors, and relationships within it.

Superior Performance

Exhibiting performance levels that significantly exceed the standard or norm in a particular area or activity.