If a Firm Eliminates a Product Line,then It Is

question 78

Multiple Choice

If a firm eliminates a product line,then it is

• A) increasing its product line depth.
• B) decreasing its product line depth.
• C) decreasing its product mix breadth.
• D) increasing its product mix breadth.
• E) introducing brand extensions.

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Definitions:

Achieved Statuses

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Ascribed Statuses

Social positions assigned at birth or assumed involuntarily later in life, based on attributes beyond an individual's control.

Social Construction

The theory that many aspects of reality, including social norms and knowledge, are created and maintained through social interactions and agreements among societal members.

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A concept referring to the existence of an external, independent reality that is not influenced by individual feelings, interpretations, or perceptions.