The Value of a Brand Is Often Calculated by Assessing

question 148

Multiple Choice

The value of a brand is often calculated by assessing the

• A) difference between brand equity and brand liability.
• B) corporate profitability divided by the monthly brand earnings.
• C) earning potential of the brand over the next 12 months.
• D) effect of brand dilution if it occurred.
• E) average product line depth.

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Definitions:

Reward Systems

Are mechanisms set up by organizations to compensate, recognize, and motivate their employees.

Customer Feedback

Customer feedback refers to the information, insights, opinions, and reactions that a business receives from its customers regarding their experience with the company's products or services.

Increased Communication

Increased communication refers to enhancing the exchange of information in frequency and clarity among individuals or groups.

Resistance

The act of rejecting or not agreeing with something; trying to stop something through actions or reasoning.