In the Case of Band-Aid Adhesive Bandages, the Brand Name

question 14

Multiple Choice

In the case of Band-Aid adhesive bandages, the brand name has

• A)successfully employed private-label branding.
• B)distinctive brand substitutability.
• C)grown through private-label branding.
• D)become synonymous with the product itself.
• E)avoided brand extensions.

---

Definitions:

Customer Needs

The recognized necessities or desires that drive consumers to seek out products or services for satisfaction or solution.

Value Chain Analysis

A strategic tool used to analyze the activities that create value in a business, from conceptualization to delivery to consumers.

Portfolio Analysis

Involves evaluating the collection of businesses, investments, or financial assets held by an individual or corporation to determine their performance and strategic fit.

Pricing Matrix

A structured plan that outlines different price levels for a product or service based on various factors, such as market demand, competition, and cost of production.