For Marketers,one of the Benefits of Having Achieved Brand Loyalty

question 101

Multiple Choice

For marketers,one of the benefits of having achieved brand loyalty is

• A) recognition through industry awards.
• B) lower marketing costs associated with reaching loyal customers.
• C) increased price sensitivity among loyal customers.
• D) greater concern about competitors' actions.
• E) few worries about copyright infringement.

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Definitions:

Call Option

A contractual arrangement providing the holder with the privilege, yet not the compulsion, to acquire an asset such as a stock, bond, or commodity, at a predetermined price during a defined period.

Interest Rate

An interest rate is the percentage of principal charged by the lender for the use of its money, or the rate earned on deposited funds.

Futures Contracts

Legally binding arrangements to engage in the buying or selling of a designated financial asset or commodity at a price established in advance, to be executed at a designated future time.

Price Risk

This refers to the possibility of an investor experiencing losses due to changes in the market price of a security.