Global Marketers Are Under Constant Pressure to Shorten Distribution Channels

question 135

Multiple Choice

Global marketers are under constant pressure to shorten distribution channels in order to

• A) improve promotion efficiency.
• B) reduce trade deficits.
• C) afford tariffs.
• D) meet trade agreement guidelines.
• E) reduce costs.

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Definitions:

Continuous Reinforcement

A reinforcement strategy where a desired behavior is rewarded every time it occurs, leading to quicker learning of that behavior.

Negative Reinforcement

A behavioral concept where the removal of an undesirable or negative outcome following a behavior increases the likelihood of that behavior being repeated in the future.

Partial Reinforcement Strategy

A conditioning strategy where rewards or consequences are not given every time the desired behavior is performed, making the behavior more resistant to extinction.

Good Report

Good report typically means positive feedback or evaluation about an individual's or organization's performance, conduct, or results.