The Potential Benefits of Brand Extension Do Not Include

question 143

Multiple Choice

The potential benefits of brand extension do not include

• A) allowing the perception of a brand with a quality image to be carried over to the new product.
• B) lowering marketing costs.
• C) boosting sales of the core brand.
• D) spending less on creating brand awareness and associations.
• E) eliminating competition.

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Definitions:

Rembrandt

A Dutch painter and etcher, one of the greatest artists in history, renowned for his portraits and use of light, active in the 17th century.

Christ with the Sick around Him

Refers to an artwork or scene that depicts Jesus Christ surrounded by individuals seeking healing or comfort.

Engraving and Etching

Artistic techniques used for printmaking, with engraving involving carving into a hard surface and etching using acid to create designs on a metal plate, both resulting in a high level of detail in prints.

Vermeer

Johannes Vermeer was a Dutch painter renowned for his masterful use of light and color, primarily focusing on domestic interior scenes of middle-class life.