Jenna Always Buys Stacy's Brand Pita Chips

question 57

Multiple Choice

Jenna always buys Stacy's brand pita chips.She does not even consider alternatives.Jenna is a __________ customer.

• A) price-sensitive
• B) brand-persuasion-oriented
• C) brand-association-oriented
• D) brand-extension-oriented
• E) brand-loyal

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Definitions:

Marketing Messages

Communications aimed at informing, persuading, or reminding consumers about a product, service, or brand.

Fact Sheet

A concise presentation of key facts, figures, and points about a specific topic, often used in public relations and marketing.

Desire Phase

In marketing, the stage where a consumer develops a favorable inclination towards a product or service, following awareness and interest.

Persuasive Call

A telephone conversation aimed at convincing or influencing the listener to take a specific action or adopt a particular viewpoint.