Marketers Need to Think About the Product Offer on Three

question 73

Multiple Choice

Marketers need to think about the product offer on three levels.Which of the following levels includes associated services such as warranties,financing,support,and after-sale service?

• A) augmented product
• B) core customer value
• C) actual product
• D) modified product
• E) core product

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Definitions:

New York

A state in the northeastern United States, known for its cultural, financial, and media influence, home to the city of New York, one of the world's major urban centers.

Philadelphia

A historic city in Pennsylvania, United States, known for its rich history, including Independence Hall and the Liberty Bell.

Latham Loop

A mechanism in a film projector that loosens the film to prevent it from breaking due to tension.

Motion Picture Patents Company

An early 20th-century trust made up of the major American film companies that aimed to control the film industry through patents and legal actions.