What Is the Best Situation in the Circles for a Successful

question 52

Multiple Choice

What is the best situation in the Circles for a Successful Value Proposition framework?

• A) The firm's benefits overlap with both customer needs/wants and competitors' benefits.
• B) The firm's offering overlaps with customer needs/wants but not with competitors' offerings.
• C) The firm's offering overlaps with competitors' benefits but not with customer needs/wants.
• D) Customer needs/wants overlap with both the firm's benefits and competitors' benefits.
• E) None of the three circles overlaps.

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Definitions:

Mall of America

A large shopping mall located in Minnesota, USA, known for being one of the largest malls in the country by total area and stores.

Maintained Markup

The difference between the cost of a product and its selling price, kept consistent to achieve a targeted profit margin over time.

Original Markup

The difference between the cost price and the initial selling price set by a retailer for a product.

Markup

The amount added to the cost price of goods to cover overhead and profit; the difference between the cost of a good/service and its selling price.