Thomas Has Just Conducted a Focus Group for Apple,asking Participants

question 22

Essay

Thomas has just conducted a focus group for Apple,asking participants their opinions regarding new features Apple is considering for its iPod players.Apple's marketing manager wants to use the results of this focus group to justify immediate product changes and new promotional strategies.As the marketing researcher,how would you respond?

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Definitions:

Lactation

The production of milk in the breasts (mammary glands).

Tangible Attributes

The physical characteristics of a product that can be sensed, such as its size, shape, weight, and texture.

Intangible Attributes

Characteristics of a product or service that cannot be physically touched or measured, such as brand reputation or customer service quality.

Organizational Buyers

Those who make purchasing decisions on behalf of a company or organization, often including considerations like bulk buying, contractual negotiations, and supplier relationships.