McDonald's Introduced a Favorites Under 400 Calorie Menu as Part

question 89

Multiple Choice

McDonald's introduced a Favorites Under 400 Calorie Menu as part of an attempt to reverse the perception that McDonald's sells only unhealthy food.Suppose that McDonald's,as a follow-up,collects and analyzes social media posts from Facebook,Twitter,and similar sites,hoping to understand whether or not consumer perceptions are improving.This would be an example of

• A) quantitative research.
• B) an online focus group.
• C) sentiment mining.
• D) neuromarketing.
• E) an experiment.

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Definitions:

Financial Data

Quantitative information pertaining to financial transactions, including revenues, expenses, profitability, and market performance.

Lowest Profit

This refers to the minimum amount of financial gain realized from business operations, investments, or other revenue-generating activities during a specific period.

Financial Data

Quantitative information pertaining to the financial health, performance, and transactions of an individual or organization.

Net Profit

The amount of money that remains from revenues after accounting for all costs and expenses, indicating the financial profitability of a business.