The Greater the Discrepancy Between a Consumer's Needy State and the Desired

question 139

Multiple Choice

The greater the discrepancy between a consumer's needy state and the desired state,the greater

• A) time needed to satisfy the need.
• B) the effort consumers will invest in searching for alternatives.
• C) the consumer's need recognition will be.
• D) the size of the universal set will be.
• E) the amount of external information search will be needed.

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Definitions:

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, increasing connectivity and interdependence among nations.

Product Lifecycle

The stages that a product goes through from its inception, through growth and maturity, and eventually to its decline and discontinuation in the market.

Global Market

An international economic environment in which goods, services, currencies, and information move across national borders.