One of the Benefits of Offering a Size Discount to Consumers

question 104

Multiple Choice

One of the benefits of offering a size discount to consumers is they will purchase more of a marketer's product and

• A) earn a cash discount.
• B) capitalize on the experience curve effect.
• C) will not fall prey to predatory pricing.
• D) will be less likely to switch brands.
• E) will be able to take advantage of zone pricing benefits.

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