When and Why Do Many American Firms Begin Their Global

question 130

Essay

When and why do many American firms begin their global expansion efforts by exporting?

---

Definitions:

High-context Cultures

Societies or groups where communication is heavily reliant on contextual elements (such as body language, tone of voice, and social status) rather than explicit, direct words.

Low-context Cultures

Cultures where communication is explicit, messages are direct, and understanding depends less on contextual cues than on the explicit content of the communication.

Implicit Messaging

Communication that occurs through nonexplicit means, often involving nuanced or indirect cues, as opposed to straightforward, direct messaging.

Future Orientation

The degree to which a culture chooses future rather than immediate results.