A Restaurant Chain Is Working on Improving the Quality of Its

question 48

Multiple Choice

A restaurant chain is working on improving the quality of its food and service. To track its progress, it recruits customers who agree to respond to customer satisfaction surveys once every three months over the next two years. What kind of data is the restaurant chain collecting?

• A)panel data
• B)internal secondary data
• C)focus group data
• D)external secondary data
• E)scanner data

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Definitions:

Ageist Attitude

Prejudice or discrimination against individuals or groups based on their age, often directed towards older adults.

Stereotypes

Oversimplified generalizations about groups of people that may not accurately reflect reality.

Sense Of Self

An individual's perception of their identity and personal attributes, which influences their thoughts, actions, and interactions with others.

Possible Selves

Future-oriented representations of self-concept into the future; who an individual might become, both hoped for and feared, that guides and motivates choices and behaviors.