Determinant Attributes Are Product or Service Features That Are Important

question 86

True/False

Determinant attributes are product or service features that are important to the buyer and on which competing brands or stores are perceived to differ.

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Definitions:

Inspirational Appeals

Relates to a leadership or influence tactic that seeks to elicit enthusiasm or emotion by appealing to people’s values, ideals, or aspirations.

Rational Appeals

Persuasive techniques based on logical or reasoned arguments rather than emotional appeals.

Personal Appeals

Influencing tactics that leverage the personal relationship between the influencer and the target, often invoking loyalty or friendship.

Coalition Building

The process of creating alliances among diverse groups or individuals to work toward a common goal.