Budweiser Is Well Known for the Use of Humor in Its

question 88

Essay

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer. Based on the use of humor in advertising for beer, does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the elaboration likelihood model.

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Definitions:

Prematurely

Occurring before the expected, usual, or planned time, often referring to birth or the onset of a condition.

Formaldehyde

A colorless, strong-smelling gas used in building materials and many household products, known for its preservative and antibacterial properties but also its health risks.

Fingernail Polish

A cosmetic product applied to fingernails or toenails to color and protect the nail plates.

Pipe Insulation

Material used to preserve the temperature of the water or fluid in pipes by reducing heat loss or gain.