The Advertising Message "People Are Not Looking for Quarter-Inch Drill

question 43

Multiple Choice

The advertising message "People are not looking for quarter-inch drill bits; they are looking for quarter-inch holes" suggests that advertising messages need to

• A) emphasize technology.
• B) focus on quality.
• C) inform consumers about opportunities.
• D) focus on solving problems.
• E) engage in mild puffery.

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Definitions:

Ethical Issues

Problems or situations that require a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).

Court Records

Official documents and files maintained by a court that record the proceedings and decisions of the court.

Ethical Problem

A dilemma or situation that raises questions about what is morally right or wrong.

Policing Policies

Guidelines and strategies developed to guide the operations and decision-making processes of police forces and law enforcement agencies.