Gretchen Has Just Started as a Fashion Marketing Intern for an Up-And-Coming

question 79

Multiple Choice

Gretchen has just started as a fashion marketing intern for an up-and-coming design firm.She expected to begin right away implementing the four Ps she had learned about in class.Instead,she was asked to work on a project identifying important events where celebrities might wear the fashions.Gretchen soon realized that this activity was part of __________,directly related to marketing.

• A) sales promotions
• B) cause-related marketing
• C) public relations
• D) press release development
• E) a push-pull strategy

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Definitions:

Species Richness

The number of different species represented in a given ecological community, landscape, or region.

Evergreen Shrubs

Shrubs that retain their leaves throughout the year and do not shed them seasonally.

Scrub Oak

A type of small, shrubby oak tree adapted to grow in dry, sandy, or rocky soils, often found in scrublands or pine barrens.

Tallgrass Prairie

A type of grassland ecosystem characterized by tall grasses, which is native to the central part of the United States.