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Why Should a Marketer Try to Measure the Success of a Communications

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Why should a marketer try to measure the success of a communications effort?


Definitions:

Gender-Appropriate Behavior

Refers to the behaviors and actions considered socially acceptable for individuals based on their gender.

Rewards And Punishments

Methods of behavioral modification which involve giving rewards to reinforce desired behaviors or applying punishments to discourage undesired behaviors.

Implicit Memory

The unconscious memory for perceptual and motor skills (e.g., riding a bicycle).

Cranial Nerves

The 10 to 12 pairs of nerves in vertebrates that emerge directly from the brain; they transmit sensory information to the CNS: some cranial nerves transmit motor information from the CNS to effectors.

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