Firms That Use the Same Brand Name for New Products

question 64

Multiple Choice

Firms that use the same brand name for new products can spend relatively less on marketing costs for the new product because

• A)brands protect corporate copyrights.
• B)consumer loyalty can be bought for less now compared to the past.
• C)brand equity can be obtained only by means of product line depth.
• D)people already know what the brand means.
• E)well-known brands are less likely to introduce brand extensions.

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Definitions:

Personality

A set of emotional, attitudinal, and behavioral responses of an individual that are characteristic over time and across situations.

Acts

Acts signify the actions or deeds executed by an individual or a collective, often analyzed in a legal, moral, or social context.

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Variations in the awareness of oneself and one's surroundings, including states of wakefulness, sleep, dreaming, and altered states.

Preconscious Level

A psychoanalytic term referring to thoughts and feelings not currently in conscious awareness but can be readily accessed.