Gloria Is Opening an Upscale Women's Clothing Store in a Growing

question 141

Multiple Choice

Gloria is opening an upscale women's clothing store in a growing suburban residential area. Gloria knows her target market is upper-income women living within twenty miles. She can't afford to purchase a PRIZM or Tapestry analysis, so she will most likely use __________ as a basis for targeting her market.

• A) voter registration lists
• B) the city phone book
• C) real estate values by subdivision
• D) public school enrollment data
• E) new construction data

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Definitions:

Justice Perspective

A view that emphasizes fairness, equity, and moral rightness in the consideration of how laws and policies affect people.

Care Perspective

An ethical viewpoint highlighting the importance of interpersonal relationships and the welfare of others in moral deliberation.

Kohlberg

A psychologist known for his theory of moral development, which proposes that individuals progress through stages of moral reasoning.

Gilligan

A psychologist who criticized the moral development theory of Kohlberg on the grounds that it was gender-biased, offering an alternative theory emphasizing care and relationships.