Examlex
In both new buy and straight rebuy situations, several members of a buying center will be intensely involved in the purchasing decision.
Split Brain
A condition, often resulting from surgery to treat epilepsy, in which the connection between the two hemispheres of the brain (corpus callosum) is severed, affecting communication and coordination between them.
Biological Psychology
A branch of psychology focused on studying the biological bases of behavior and mental states, including the brain's role and the impact of genetic factors.
Physiological Activity
Involves the functions and activities within living organisms and their parts, including all physical and chemical processes.
Psychological Events
Events or phenomena that relate to the mind or mental processes affecting individuals' thoughts, feelings, and behaviors.
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