In Theory, Why Is Micromarketing the Ultimate in STP Strategy

question 56

Essay

In theory, why is micromarketing the ultimate in STP strategy? What is the weakness associated with micromarketing?

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Definitions:

Exclusionary

Pertaining to the act or policy of excluding certain people or groups from participating in an activity, institution, or society.

Clinical Research

The in-depth examination of an individual or a group by a clinician who assists with psychological or medical problems.

Ethnocentric Bias

The tendency to view one's own culture or ethnicity as superior and to use one’s own cultural standards to judge others.

Biased Sample

A sample that does not accurately represent the population from which it was drawn due to systematic exclusion or over-representation of certain groups.