Develop a Lifestyle Segmentation Scheme for Students at Your University,and

question 74

Essay

Develop a lifestyle segmentation scheme for students at your university,and label and describe three segments.You can think of this as developing your own version of the VALS tool,but specifically for college students.

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Definitions:

Discrepancy Theory

A theory that job satisfaction stems from the discrepancy between the job outcomes wanted and the outcomes that are perceived to be obtained.

Job Dissatisfaction

A negative emotional response towards one's job, resulting from a discrepancy between job expectations and realities.

Peripheral Route Persuasion

A method of persuasion that relies on cues outside of the message content, such as the attractiveness or credibility of the source.

Social Loafing

The tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable.